Thanks for your article. It's food for thought - but, Sharepoint doesn't seem to be even related to what Facebook does or provides. There is the possibility (even a strong possibility) that your vision has passed over my head, but from my initial investigation of Sharepoint it seems to be a modernised version of Moodle designed for businesses - it also seems to need at least one full time IT person to maintain it. In the hope that I'm missing something I'll take a minute to explain my thoughts a bit.
I have a side business of training people in the areas of film budgeting, film production management, etc. As with any business, including the business side of convincing students that your institution is worth the tuition, I need to reach out extensively into the film community over a large geographical area (Canada and the USA). It entails blasting far and wide, thus the big need to know social marketing techniques with Facebook, LinkedIn, blogs, etc. Once the "students" enroll over the internet (usually they're everyday working people trying to enter into film production or expand their skill base in that environment) I deliver either in person in their geographical area, or through live webinars (I call it "Live On-Line Training") which I record and make available with password protection. So, Sharepoint seems to be more a way of organizing and delivering than promoting/networking.
Hopefully, I have missed your vision and I am happy to be corrected.
BTW, if anyone knows of simplified ways to do live webcasts (as opposed to webinars) I would love to hear about it.
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