Who is responsible for the malware ads, the website, the ad producers or the users? It should be everyone. The host of the website should be actively involved in making sure that the content is malware free, the ad producers should also be active in preventing their ads from being hacked and the users should be alert as well.
I used to see ads that told me my computer was slow and may have malware; those I can ignore. Last summer I got hit a few times with a drive by scareware that replaced my desktop with a huge warning and would not let me get on the internet. I was able to fix the problem by rolling back a few days before the infection.
The clumsy malware is being replaced by a stealthier form that does not seem to impact the user's computer. It works more in the malware author's interest to be able to infect many computers without showing any symptoms of infection.
Jumping to another OS without understanding that a lot of malware is installed by people who click "yes" on popups and links. Fixing the OS is not fixing the vulnerabilities that are at the heart of the internet. A lot of malware attacks can be prevented if the internet was designed to be less trusting and spoofing is better controlled.
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