Discussion on:
Message 4 of 1
I'd refine your statement a bit. Whether the use of social media is truly social or 'salesy' is entirely dependent on how its used. Your statement is too blanket for me. I work for Best Buy and help our businesses understand what works in social and what doesn't. I will agree that by and large the first impulse from marketers and merchants not familiar with social media is to use it as a sales channel. However, there's a core of us that do our best to ensure its not used that way. Your cocktail party analogy is one I use all the time. You can't show up and start pitching everyone at the party, they'll leave or throw you out.
The best of ZDNet, delivered
ZDNet Newsletters
Get the best of ZDNet delivered straight to your inbox
