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I'd refine your statement a bit. Whether the use of social media is truly social or 'salesy' is entirely dependent on how its used. Your statement is too blanket for me. I work for Best Buy and help our businesses understand what works in social and what doesn't. I will agree that by and large the first impulse from marketers and merchants not familiar with social media is to use it as a sales channel. However, there's a core of us that do our best to ensure its not used that way. Your cocktail party analogy is one I use all the time. You can't show up and start pitching everyone at the party, they'll leave or throw you out.
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