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I'm on a few different Web based survey panels and I answered a survey on a similar topic - willingness and price for having a movie available on PPV the same weekend it opens in Theatres. Price was similar too. My response was no way, I can wait a few months for the price to drop. My wife saw it differently (when I told her about it). She suggested she would have all her friends over and take up a collection. I would suppose it's cheaper than the theatre, cleaner, nicer audience, the food you want, and the chairs you like.
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