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The future will see ability of users to not just get thier data back but also "buy" the application. Next generation business software readily allows this - already built ready to go with UK based Procession. Treat it like a "lease" with option to buy. The buy will see "private clouds" emerge manged by "IT" companies delivering direct to users but under business control and direction. CFOs will buy into this but be nervous with the old model.
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