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Utilities, Airlines, Automotive, telecom are a small list of those who have adopted dynamic pricing models based on un-bundling their services. These industries have realized that in order to remain competitive, they need to move into more advanced and modular offerings that can be regrouped into plans and solutions their clients want. Those that resist breaking their offerings up into Services, metererd rates, and rentable items will be forced to just compete on price alone and eventually be beaten.
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