Dennis, after years thinking that your points on the way Enterprise 2.0 is communicated and addressed were somewhat too harsh, now I start to believe that this industry really needs to quickly wake up and make better.
Attending keynote sessions dominated by technological demos and panels still trying to figure out if this stuff has to be really connected to processes and metrics.. I'm asking myself if we are all living in the real world or into a separate parallel Enterprise 2.0 Universe where CxOs only care about shining new social stuff.
I believe we, as consultants, have a challenging but very impacting role to frame Enterprise 2.0 as a measurable business accelerator, not adding additional layers but embedding collaboration, participation and crow-dsourcing deep into the way people are already working and making the business case damn clear. That's very possible and when you do that, you see senior executives caring and being ready to put the money on the table.
And if instead we are not able to do that.. well maybe let's go find something else do.
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