Well this point of view is correct, but as a thesis student with the present topic of profitability analyzes of Enterprise Microblogging I got also a bit bored and annoyed of the argumentation of the so-called Enterprise 2.0 experts or consultants.
In my opinion those experts aren't able to communicate the real value of this paradigm shift and buzz words like "more connected", "faster", "ease of use" etc. aren't enough. Why don't you even try to measure the success, the existing use cases aren't enough, try to take a look to the innovation management years ago. They had the same focuses on the output. But switch to the whole system of input, the system itself and the (possible) output. It is not an argument to say "hmmm it is still Enterprise 1.0 thinking if you want a RoI". Try to think differently and offer solutions and answers to this urgent question of managers. Don't see the RoI as a fixed framework with numbers, predefine it as a way how the success factors could be made visible.
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