- You've misunderstood several of my points: it's not the recession halting 'E2 initiatives': they are frequently threatened and extinguished by mid management and rivalry pressures...I can immediately think of two examples that have been featured at past E2 conferences that have subsequently suffered that fate.
The inefficiency point is well made by Morten Hansen in his book 'Collaboration: How Leaders Avoid the Traps, Create Unity, and Reap Big Results' - sometimes it is better to not attempt to foster group collaboration, it can be more trouble than it's worth.
There are plenty of examples of shelfware and lack of 'adoption' out there... poorly focused projects with idealistic goals.
If Enterprise 2.0 is to grow into a foundational component of enterprise business we need to get beyond cliquey vernacular and work towards an everyman (or woman) understanding of what the value propositions are.
You and I are both heavily invested in creating 'a better way of doing business in a connected world', my post was discussing how that should scale and certainly not throwing out the baby! We invited BT leadership figure JP Rangaswami to keynote Boston E2 in order to emphasize and showcase real world uptake and deployment of E2 ideas at scale...but not all of us have the power that a C suiter can wield in order to enable the change (and air cover) necessary to realize E2 benefits to the business...
I've been working in Paris and now the UK since the conference and spend a great deal of time debating the efficacy of E2 collaborative concepts with all strata of businesses...most people outside the conference/vendor/practitioner/consultant/analyst bubble have no idea what this space is all about.
Getting 'powers that be' buy-in to realize specific benefits is vital regardless of whether the solution is a new widget machine, a fleet of trucks or E2 at a business level...
Great to see you and your Dachis Group colleagues in Boston and look forward to talking again soon...
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