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What Got You Here Won't Get You There
chris.yeh@... 24th Jun 2010
Oliver,

Thanks for crystallizing a thought that I had throughout the conference. I can sum it up in the tried and true saying, "What got you here won't get you there."

Evangelism of social software by early adopters has helped us get to the point where Enterprise 2.0 is taken seriously by Microsoft, Cisco, IBM, and their ilk (if not their major customers), but more of the same is unlikely to generate a further breakthrough.

I wholeheartedly agree with your statement, "These are what sell large scale enterprise software: clear solutions to successfully solve known business problems."

The decisionmakers for those business problems are not the early adopters and community managers, though they will certainly be influencers and recommenders. The decisionmakers will be the C- and VP-level executives whose problems need solving.

Enterprise 2.0 will only succeed if vendors reorient themselves to take the needs of these key business executives into account as well.
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