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This has only started to happen because colleges admission staffs have began resorting to using automated tools scan through all of these submitted questions / essays to bubble up some of the "best". Which has created another business that parents are flocking to which are all of the coaches and services "to help get YOUR kid into one of tier top 5 choices of schools".

What have these people discovered? that there are tricks and buzzwords need to be included to get your application on the top of the pile of the Dean of Admissions.....hrrmm I wounder if some of these repeated words and phrases are getting flagged.

What is the answer? I am by far an expert here and I don't know the entire answer, but I do know it starts with everyone trying stop relying on computers and statistics to have the final decision on things like these.

The long and short of it colleges need to stop trying to make the application process automated. If you want well rounded quality students attending the school, then you may need to start actually researching these applicants and talking to these individuals.
ie8 fix

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