Discussion on:

Message 1 of 1
I wonder whether this is actually a good marketing technique.

The net is that they will offer tickets to a few "twitter pros" that may have no interest in the destination and in the travel industry and will p. off the vast majority of twitter influencers that do not make the list. Within this list, many people are in the magic middle, including people highly influencial in the travel industry.
ie8 fix

The best of ZDNet, delivered

ZDNet Newsletters

Get the best of ZDNet delivered straight to your inbox