perhaps you need to look at the larger world (non apple)
Laptops went through the bigger is better stage which resulted in people who found they had a portable device that really wasn't that portable (try lugging a 17" around Europe) then overreacting and buying 7~10" net-books.
However both well before and throughout all this there has been a steady experienced base of traveling users who have keep with the sensible 11.5~13" practical sizes.
All apple is doing is recognizing the impotence of this!
A 12" notepad is still the ultimate laptop for true travel, not a 13.5".
Discussion on:
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