http://en.wikipedia.org/wiki/Xbox_Live
http://en.wikipedia.org/wiki/Xbox_Live_Marketplace
Since 2002 that online experience has only gotten bigger/better and when the whole Online Marketplace came a "LIVE" in 2005, it changed the entire Gaming World online forever (it can do the same for phones). The first Apps were games, but it was the basis of what Apple ripped off of Microsoft to form their App Market from. Sony too.... followed suit with a ripoff Game App market of their own. But what these other closed garden walled networks still lack, Microsoft had from the start and that's the sense of being a part of the whole interactive community. Not just in connecting users with a store, but in connecting users to other users in the "Live Experience"!
http://en.wikipedia.org/wiki/Live_Anywhere
As we speak WP7 is being prepared and incorporated into the MS "Live Anywhere Experience". Whether the writer is aware of this or not, I highly doubt. But even his convertible Win7 notebook is a part of Microsoft drive for a completely interconnected World of not just Gamers, but everyday joes in business and every walk of life on every device will be communicating together in one "Live Anywhere World". They will be making purchases of Apps and Games for Cell phones, Apps for desktops and convertibles in a Marketplace older than Apple's stolen weak asinine App Store. That will no doubt become 3rd rate in no time to MS Marketplace and 2nd place Android market!
Apple has made a huge mistake in their blindness and arrogance by ignoring the fact that everything they've done, Microsoft has done before them and BETTER!
What will it take to convince this stupid ignorant World that Microsoft has 40 million potential WP7 customers waiting for it's launch assault on the lonely world of the iPhone 4. That Gamers represent even more avid rabid fans that Apple's. Where launch games alone for Xbox 360 have sold millions on the first day in a Billion Dollar business that is still growing and expanding today!!!
Bye Bye Apple iPad and iPhone4.... nice knowing you, but I wouldn't want to be 'ya so see 'ya!
...be sure and grab some air before you go under with your..... iPod wantabee phone and slate! 
.....new phones are coming that you can hold any way you want to make calls your phone hasn't been able to do from the start! 
