It is best to think of Ipad users as users that are willing to adopt to the life style prescribed for them by Steve Jobs-the "iLife" life style. It involves elitist whining and boasting at the same time. These users are conditioned not to question their relationship with Apple and its products and they are also required to denigrate those that don't share their appreciation of such products. They consider the "regimented pseudo-deco" aesthetics of Apple products to be high art and don't question the sterility of the design. They whine a lot about other non Apple ware users because they can not understand why such "wonderful," "magical," and "revolutionary" products are not appreciated by everyone.
It is amazing that a man who did not go to business school has created a modern marketing system that involves this level of conditioning. Couple that with the fact that Apple is a corporate entity that is very unique in provinding easily consumable products for its clients. It is a company tha is highly atuned to its clients' needs and it is very aware of the details that go into making its consumers happy. It reflects the character and nervous flaw of its leader and one has to wonder what will happen when Steve Jobs is not there anymore. There is no doubt that Apple, its products, and Steve Jobs are unique; but the worshiping of both by unquestioning devotees can only be accomplished by this type of arrogant marketing conditioning-thus the prescribed life style.
Those on the other side are simply consumers that can not fit into the uppity, uptight, and snubish requirements that Apple puts up front for anyone willing to "rent" its products.
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