Bing has slurped down probably billions in shareholder money for a small fraction of Google's market. Great for developers, testers, marketing slime and ad agencies - bad for shareholders.
If HollywoodDog were tapped as CEO, I'd probably sell off any division not currently making money (excepting necessary stuff like developer tools), do large headcount reductions, freeze salaries, and greatly increase the dividend, and promise to keep raising it. In my tenure, priority zero would be shareholder value, shareholder dividends.
Shareholders, shareholders, shareholders.
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