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@mg_stacey@... The thing to remember is that analysts are individuals so what they respond to varies from person to person. But the general rule, whether trying to get in front of an institutional analyst (e.g. Gartner, Forrester, IDC) or an independent analyst (Esteban Kolsky, Brent Leary, Denis Pombriant) is to a. know something about them b. try to be somewhere where you can meet them in person c. do exactly what you said above - have some credibility built so that perhaps you've already been noticed - or at least can point to somewhere that you can be noticed. Comment intelligently on their blogs - though don't make a product push at all. Be noticed as a person who represents a company, not a marketer per se. All of these things are tweaks and nuances. The most important thing is a. have a product/service/tool/consumable experience worth talking about and get it talked about via digital and print media.
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