Froyo? What consumer really cares that the internal OS is something called "Froyo"?
What's wrong with Android 2.2, which is easy to understand, and the average person can assume is newer than something called Android 2.1, or 2.0?
It was stupid when Microsoft departed from the easy to understand windows 95-98-2000 sequence in favor of "XP" and "VISTA", and it's stupid that Android is doing the same thing.
Interesting though, that with the exception of Office XP, Microsoft kept a numerical designation for Office versions.
One would think that from a marketing perspective it would be better for the consumer to readily see their version is "old" and thus be motivated to upgrade.
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