This trend is very much in line with how our (CloudShare) growing customer base (e.g., Cisco, SAP, McAfee, Websense) is delivering software and appliances via the cloud - for sales demos, training, IT ops, marketing, and other use cases.
We're also seeing more demand by the market for more than "cloud automation" functionality. That is true IT as a Service (ITaS) - the ability to create, manage, share and track full IT environments, on demand, instantly, with full business functionality, assembled in public or privately branded marketplaces.
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