@Economister
I could see this working very nicely with tablet devices to extend battery life and improve visibility in sunny areas (if it is like E-ink). But if it can be used for e-readers in a cost efficient manner, then I see a market for the screen there as well. While they may be transitional devices, there are always those people out there who would want a dedicated device. The addition of this type of screen would make some (not all are color) graphic novels, comics, e-magazines much better on the devices and there could even be short author interview videos and such. Of course there is the advertising end too. All of that assumes, however, that the cost of the screen can be made similar to current reader screens.
The tablet route is a much better one, but there is still some money to be made in ebook readers.
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