@croberts
Except Amazon owns the Kindle store, which they will miss out on. I am not sure if they want to spend as much time and money on marketing etc etc. (they are largely a components vendor) Regardless of all the google and ibooks talk, amazon is still the leader in the supply of ebooks, and porting kindle to the ipad/phone has allowed them to compete with apple on their own device, they can do the same with android (which I assume a google ebook reader will use). Either way apple & google can't do the same, which means the kindle store will be critical to a "ereader" being produced large scale. Since qualcomm is making a component, they want to scale this up as fast as possible to make back the research money.
So unless they want to go the phone/tablet/computer route, which may not be as good a fit for this tech, then the obvious choice is amazon.
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