"The problem is that people don?t know how to effectively use keywords in every day speech."
Replace "keyword" by mouse, keyboard, gestures, buttons, sliders, switches and we see why this is monumentally bad logic. We've been adapting complex ways to adapt to machines or electronics for centuries that all are far less e...fficient than what we'd like. We can't "think drive" a car yet but when it comes be sure it will consistently beat using a steering wheel. Any difficulties that will emerge will be deemed insignificant compared to the gains of switching to such an efficient technology (thought=action)...Google didn't just use any keywords either: "directions to" , "note to self" ,... " call " , "map of" are going to be picked up and sucked into the lexicon of Android devices faster than the button set up of a feature phone did because any inaccuracy is marginal compared to the huge gain in productivity such a device offers. "call john martin at home" takes all of 2 seconds to say and initiates in seconds...actually finding John in an address book and calling take orders of magnitude more effort. Even in the case where call user icons are placed on the screen top as short cuts (assuming it were possible) the efficiency of navigating through the user icons falls over time as more icons pile up (you must visually search and tap)...the voice method is linear efficiency with time ...always "call blah blah". This linearity across action is why the blogger is completely wrong.
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