This is a big surprise that RN is over extending their positioning and marketing messaging? It seems to be the status quo in our space.
Parature once claimed to be the world?s most popular software http://twitpic.com/8ok95/full and now claims to be ?the first and only customer service application for directly engaging with customers, prospects and fans on Facebook.? Did they somehow forget that their partner GetSatisfaction had their FB offering before them?
And who could forget the SalesForce claim to be the first service solution in the cloud?
The pressures for these public and VC funded companies to grow quickly is immense and results in this kind of marketing hype without substance.
It is a good thing that the Web is becoming the great equalizer, allowing businesses to cut through all this noise to get to what really matters: what the solution actually provides and how the vendor supports their customers.
Chuck Van Court
CEO and Founder
FuzeDigtial
Discussion on:
Message 10 of 1
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