"customers still don't get cloud computing"
The first mistake? Blaming the customers.
You don't run a good business by telling your customers what's best for them. You run a good business by having them tell you what they want, then doing your best to give them what they want.
The truly good businesses are those that make their customers #1, above even their own preconceptions of what the "best" way to do things is or what they think the future is.
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