ELLKAY is actually doing more than just an 'EMR Conversion' here. They're:
1) Doing a full extraction of a practice's data from whatever current EMR they're switching away from.
2) Analyzing & piecing together the extracted data and putting it all together.
3) Then, they're converting that EMR data into the precise preferred format of the new EMR company that the practice would be going with. What this means is that most EMR companies actually have an import specification which precisely details how data should be formatted so that they can simply take the data & load it into their EMR. Although you may not realize this, most EMRs have an import spec as well as a utility to load EMR data. They just usually keep them both in-house only.
In any event, ELLKAY then gives the new EMR company the practice's data in their preferred format so that the new EMR company can simply load the data right into their EMR.
This is clearly a very useful service that will obviously be needed by thousands upon thousands of physicians, especially as time goes on.
And as far as ELLKAY goes, they have a well-established name in Healthcare (namely in the Laboratory industry) as they are the creators of LKBridge, the data bridge trusted by most laboratories for several years now. Considering the amount of knowledge and effort involved in the extraction / conversion process, it seems like ELLKAY is the perfect company to offer up such a service.
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