@NonZealot
Don't think its the product's fault (its not a bad piece of hardware). I think it is the industry. They are hanging on to a dying business model. I think for them to change would mean the elimination of some fat, balding execs that bring no value. Look at the road blocks that Google is running into. Once they open the door the revolution will quickly push its way through.
If the new AppleTV can have apps like the iPhone (or better yet Boxee) then Apple can keep their foot in the door and continue try to push their way slowly through. No point of making too much of an investment yet.
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