When the tag line said "A touch of class", I thought you might talk about the characteristics that make something "classy", but instead you concentrated on the "touch" part. You did mention to avoid the Augen product which, apparently, lacks any "class" at all.
It's not easy to define what makes a product--or a person--classy, but I think there are some design rules that would help give a product some "class":
1) Don't load up a product with a bunch of features just to increase the feature count. A few well-executed features are better than a lot of half-baked ones.
2) Don't try to make a tablet/slate into a full-blast desktop system by cramming in lots of ports, etc. A mobile product is a different animal.
3) Don't make specialized features part of the basic operating system ("social", for instance). Let apps be added to customize the product to fit the users' needs and tastes.
4) DO NOT allow crapware!
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