iWork exporting to ePub should worry Adobe. So far, Adobe has been the king of the eBook market with many publishers relying on their tools to create ePubs and with most of the major eBook stores using Adobe DRM (ADEPT) to protect the content. (Sony, B&N, Borders... etc) With Apple providing the only compelling and mature alternatives to both (Sorry, but Amazon's propritary format and DRM is a mess, technically.) in the forms of iWork creating ePub and FairPlay DRM through iBook Store (and the ability to self-publish to a wider audience than just yourself, something none of the other major eBook stores allow.)... Well, to me this looks like another opeining in this (sometimes silly) "clash of the Titans between Apple and Adobe, with Apple going after another significant (although less visable to the end user) portion of Adobe's business.
That said, I actually prefer ADEPT DRM'd ePub since it has more interesting features baked in. But not having to use InDesign for creating ePubs is pretty attractive.
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