@Wodenhelm You may be missing the point. While I put a rabbi's picture on the post (from Wikipedia) we're not talking in the rabbinical sense, but the business sense.
Any hardware customer is automatically enrolled in a community through which they can get advice and help on open source software. That might include discounts on support contracts, which the hardware company might acquire in bulk. And of course by being part of a community rather than just a customer, there are countless upsell opportunities.
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