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I didn't like to see ATI go to AMD, but I understand that it had to happen. I think that it is a mistake to get rid of the ATI branding. The name should be considered an asset by AMD's marketing people. You're either ATI or nVidia. I still want to see that ATI logo on the box when I buy a graphics card. It's never between nVidia and ATI. It's which ATI card.
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