@Linux Geek
Its the Radeon and FirePro names that most people I know mostly identify with the video cards along with the company brand name of the card maker. I mostly hear people refer to their video cards as ASUS Radeon (Number here) or Sapphire Radeon (Number here) etc. The way the ATI logo is with its A looking like an upside down V on a bit of an angle with a dot in the middle and the dot for the i inside of the body of the i itself makes me think of it more as 3 shapes than 3 letters. Most of the people that tell me they have an ATI Radeon video card normally have a cheap generic brand card that has no real company branding of its own. When talking to nVidia chip set video card owners however they tend to not mention the card makers brands as much when saying what video card they have.
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