@JRavJr - i have over 2TB of DVDs ripped and stored on externals that are available at the click of a button from my sofa.. no storing and sorting through 100s of DVD cases, CD case etc taking up a whole wall of my family room.. no kids scratching, getting peanut butter etc all over discs.. all my many hundreds of DVDs and CDs are stored on a tiny box in the office and are streamed to my appleTV in the family room.. that's the point.. freeing up walls of DVDs and CDs, convenience of movies by scrolling through a list and a few click etc, etc. plus using the remote app my almost 3yr old can find movies an play them on appleTV.. i don't think you really get the power of the thing...
i think simplifying the product further by getting rid of syncing was very wise.. it was just a big useless headache for nothing.. that realistically meant getting ride of purchases too.. i rarely purchased movies from iTunes.. it's much cheaper to just rip a DVD and stream to appleTV from computer for things i really want to watch over and over (and for kid movies that get watched over and over and over again).. iTunes downloads are really about immediate gratification, on demand so a rental model likely make more sense.. i do wonder though if movies will be for sale through iTunes still.. that wasn't completely clear.
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