The argument made in the blog post is that a small startup with a lot of data needs the unlimited storage paradigm that an individual needs. Of course, there's nothing stopping that small business from using an individual user account.
The issue for a small business is that they typically aren't storing a song or two but are storing systemic data. Even if they had zero cost for 10TB of cloud storage, and they were spending $800/month on T1, they'd need almost a year to bring the data back.
For a small business that actually needs their data quickly when they lose it, you're going to have to go with some type of on-premise backup coupled with either rotational archiving (disk or tape) and some type of electronic vaulting/replication. The trade-off of how much data you're going to protect for disaster recovery with disk/tape archiving versus electronic vaulting can be tiered to optimize your bandwidth/storage spend versus your labor and reliability spend.
Mark Campbell
http://www.unitrends.com/
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