I was one of the pioneers of this industry. When we started 18 years ago we were backing up DOS based systems using a registered copy of PKZip, remember them, and a ProComPlus for DOS script over telephopne lines.
This industry started out serving small businesses. There are many options out there.
This type of protection has only caught on because users have had computers long enough to have experianced the loss of their data. Until that happens its a tough sell. Most of our customers were people who'd told us no after doing our presentation. A year or two later after a data loss they'd almost knock our door down to sign up.
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