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Microsoft has the reach, resources, and wherewithal as well and also has two very important other things that google doesnt: experience in providing a great music streaming service and fantastic music/video clients for both home and mobile that completely blow itunes away. That's where Sony exec's should be focusing. Yet this still doesn't mean it's good to use this as more than a backup and extension of local storage as far as music goes. There's no reason to waste either your small 3G/4G quota or your battery on WiFi for music you can have auto sync'd locally for free...
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