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@bmgoodman gets to the heart of the problem by noting that the U.S. mobile carriers have an oligopoly. In an ideal world, the individual carriers would strive to increase their market share by offering their customers the best possible phone experience. However, instead, they have apparently decided not to compete with each other for subscribers, which means that the only way they can increase their profit is to extort more money out of their existing users - hence the crapware intended to trick the least sophisticated users into subscribing for new services that they could be obtaining for free.
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