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Less time on search...
foremski 8th Sep 2010
The maths doesn't add up. Less time on a Google page equals less time exposed to ads. More time exposed to ads = better chance of being affected by the advertising, better chance of clicking on ads.

Also, people don't use Google to search for ads, they search for destinations and click on ads if they see them, or seem connected. The dynamic nature of the page focuses user attention on the search results.
ie8 fix

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