The maths doesn't add up. Less time on a Google page equals less time exposed to ads. More time exposed to ads = better chance of being affected by the advertising, better chance of clicking on ads.
Also, people don't use Google to search for ads, they search for destinations and click on ads if they see them, or seem connected. The dynamic nature of the page focuses user attention on the search results.
Discussion on:
Message 4 of 1
The best of ZDNet, delivered
ZDNet Newsletters
Get the best of ZDNet delivered straight to your inbox



