@prof123
Actually, it will hurt overall advertising for Google. I quote from Paul Thurrott, who wrote this on Windows IT Pro:
"Still unresolved is how this new feature will change online advertising. Currently, businesses purchase web ads that target specific queries. But because Google users are getting results quicker than ever, they might never get to more complex queries. The result could be less business, especially for smaller businesses that can't afford to advertise against simpler, more popular search terms."
Source:http://www.windowsitpro.com/article/paul-thurrotts-wininfo/Google-Search-Goes-Instant.aspx
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