The real question is whether the more specific keyphrases will influence overall searcher "conformity".
Google once said that about 50% of all its overall search volume was comprised of unique search queries.
I would have to think that figure has since declined - both with the introduction of live suggestions, and more recently, Instant.
This may put more onus on gunning for the "usual" keywords, even along the long-tail.
Which increases competition.
And that, my friends, increases the overall dependance on ADWORDS, across the board.
Think all these new features are really for the end-user?
(Methinks otherwise...)
-Chris
TheLazyMarketer.com
The best of ZDNet, delivered
ZDNet Newsletters
Get the best of ZDNet delivered straight to your inbox
