Analyst take a look at trends - and they fail quite often in their analyzing. Take the netbook, before the iPad, sales were huge. And the analyst said the buying trend would continue. Then came the iPad. And Womp. Sales are down over 40% from last year [not saying the iPad grabbed all of it].
So Amazon could introduce a new Kindle which as hardware or software issues. There goes that 5 million. On the other hand they could drop the price or a competitor hhas issues. Sales go even higher.
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