Good post, Dion.
This is the key point:
It can even be argued that one of the signature lessons of the modern Web is that peer production is an enormous force for creative production, if you can put the tools in everyones hands.
Much of my writing these days is about small businesses (see thenewsmall.com). It's evident to me that big companies are struggling with these issues to a much greater extent than their smaller brethren.
Small companies embrace social technologies because it just makes sense. That same observation, while obvious to me, is hardly the norm at many large organizations. I'm sure that they'll get there eventually, but they'll waste tremendous opportunities in the interim.
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