The marginal cost of distribution is zero. My guess is that demand is pretty elastic. If cheap enough it is worth having several subscriptions for the odd article of value. At $50 to $100 per year, you can spend close to a grand before you know it, on stuff you do not read much.
Murdoch does not deserve my business in any event. Owning Fox is a deal breaker for me. News is news; propaganda is propaganda. My guess is that Murdoch is pi$$ed because he bought out a whole bunch of buggy whip manufacturers at the dawn of the automobile, and is desperately trying to salvage his investments.
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