"This suggests that retailers have not yet addressed the primary factors of cart abandonment: frustration with the amount of shipping costs, unpreparedness to make a purchase, and a desire to comparison-shop for a lower price; all natural occurrences within the buying cycle."
And, frankly, they shouldn't. In the end, it is the consumer's own choice.
"With highly targeted advertisements, "
Eh, no. Show me the shipping price on the front page, list similar products in a non-ad-like way, - but do NOT add to the adfest.
No, the solution is not more ads.
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