deliver big, they will look a bit stupid. Personally I think that video was a bit risky.
Given that all the Android devices will use essentially the same HW and SW, it will be somewhat difficult to really shine in that market.
As for Apple, I would (iWould?
) rather let my competing products do the talking for me than taking a jab at Jobs' products. Apple runs very good ad campaigns. Don't give them too much ammunition. It is likely to be used very effectively against you. 
