The MPEG-LA members are for profit enterprises, some of which have been pretty ruthless and even acted illegally in the past. If this whole codec business were not ultimately about the money, they could just open source it and be done with it. They would have no administrative costs.
This is about making money directly from IP or indirectly from controlling a market and sell related products. I just do not see any compelling reason to get involved unless you have to, your protestations that it is just "pocket change" notwithstanding.
Oh, and I have a bridge I could sell you. I could also sell you some crack for cheap for a while, with "reasonable" price increases, once you are hooked.
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