Really interesting article and I have enjoyed reading.I am a regular visitor to Demand Medias sites and enjoy their content.I don't think it is SPAM but the contributors to most of the content are not professional writers.
One of the sites that Demand run is Livestrong the Lance Armstrong branded site.My concerns about online media sites like Demand are around the celebrities they promote.
I will explain......
Some of the wisest offline brands that I have encountered manage their associations and sponsorships very,very conservatively.Demand Media use lots of amateur content contributors but they also seem quite strong on using famous faces to promote a "Niche".
If Lance happened to be outed as a drug cheat which I think is very unlikely as I am a fan the collateral damage to Demand could be big.
Companies like Demand are going to need to choose carefully when they want to build a connection between celebrity and readers.
The other thing that I think Demand will increasing face with increasing readership levels is people drilling down on any small mistakes.Particularly in health advice related niches authors will need to be checked very carefully for the quality and detail of their content.
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