It sounds like some of you people need to buy an iPad and get the Amazon.com app to see what "customer facing apps" are about.
You don't get a vote as to what hardware your customers buy. You also can't pretend that now that you have a web site, you're done with customer-facing IT. You -will- be building apps for your firm's customers to use, or your successor will. Think this through: you will either develop or hire iOS programming skills, and you will field iPhone and iPad apps and you will put them in the App Store where your customers can get them. And you'd better do it before your competitors make it easier to learn about, and order, their products than it is to learn about and order yours.
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