@terry flores "We deployed all of the capabilities you mentioned and more awhile back, on the widest possible tech base, the Web. "
So had Amazon. So had eBay. Anyone can use their web interfaces to search for products, list them, review specs, see reviews, and operate a shopping cart to purchase items.
In spite of which, both today have customer-facing iPad apps. Same capabilities from a "spec" standpoint, but difference user experiences. Now it is true that both Amazon and eBay are laggards in the tech business, and haven't done that well financially, so maybe they are taking risks that your company need not take. Who knows.
I've used both interfaces. The issue reminds me of the guy who gave the advice to Lotus Development that they need not hurry with a Windows version of 1-2-3. After all, they owned the spreadsheet market, and DOS apps ruled the Universe. Windows? Maybe someday, but it's a niche.
Somebody in your business will go first. It doesn't sound like it's going to be you. Good luck.
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