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they want to interact with people around them. With Facebook, we have seen that there was a pent up demand for social interaction using technology, but, I am convinced that the Facebook model is not the only one that will ever work. As a higher percentage carry cell phones and tablets that are always connected, there are many other models that people will like yet to be discovered. Color is a very good first stab. They could end up being acquired by Facebook or Google.
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